Jim (left) Matt (right)

Jim (left) Matt (right)

Our story is simple just two guys with a passion for Boston Sports or as a

true Bostonian would say “Bahhuuuuustin Sports” owning a sports apparel

company. We literally started this company over a steak dinner one night in

2016, we’re tired of seeing poor quality apparel being sold, you know the kind

that feels like sandpaper on your body, or shrinks to the size that would fit a

Leprechaun.

Compared to the big, established sports apparel companies, we are a

relatively small regional brand - but we are about to make a pretty bold claim.

Our concept was to start manufacturing merchandise that had slogans you

couldn’t purchase at the pro-shop. So, we set out to create a brand that was

based on what the fans wanted to say, to their friends and to their rivals.

“Create apparel you had to have that everyone else wanted”. We Have helped

Boston fans world-wide literally wear their emotions on their tees, creating

original apparel and merchandise that lets you represent your city and look

great doing it.

We both have full time jobs and let’s face it working for someone else sucks,

so by day we work our daily gigs and at night we hit the streets in jeans and

a premium hooded sweatshirt as seen on this site hocking t-shirts, hats and

hoodies. This has been so much fun and the best idea yet came on another

steak dinner night, yes as you can tell we like to eat and brainstorm so we

decided why not let others brainstorm as well and we’ll give them a taste as

well. “Forget about it” so now some of our customers also designers in our

company who are spreading the word on social media and on the streets of

Boston.

After 2 years of Brainstorming and eating steaks we are finally proud to

offer you an alternative to other sports apparel sites, we got the “Dirt” on

Boston sports history. Although we don’t offer licensed sports apparel now,

we can say without question that our products are much more inspiring. We

pride ourselves on creating fun, quality apparel and designs that not only

speak to Boston Sports fans local but all over the world.

Our Mission is to start creating merchandise that have designs

you can’t purchase at the local pro-shop. Create a brand that is based on

what the fans want to say to their friends and their sports rivals. Make

apparel that you had to have, couldn’t get anywhere else and everyone talked

about. 

We have helped Boston fans world-wide literally wear their emotions on their

tees, creating original apparel and merchandise that lets you represent your

city and look great doing it.

Cheers!