Our story is simple just two guys with a passion for Boston Sports or as a
true Bostonian would say “Bahhuuuuustin Sports” owning a sports apparel
company. We literally started this company over a steak dinner one night in
2016, we’re tired of seeing poor quality apparel being sold, you know the kind
that feels like sandpaper on your body, or shrinks to the size that would fit a
Compared to the big, established sports apparel companies, we are a
relatively small regional brand - but we are about to make a pretty bold claim.
Our concept was to start manufacturing merchandise that had slogans you
couldn’t purchase at the pro-shop. So, we set out to create a brand that was
based on what the fans wanted to say, to their friends and to their rivals.
“Create apparel you had to have that everyone else wanted”. We Have helped
Boston fans world-wide literally wear their emotions on their tees, creating
original apparel and merchandise that lets you represent your city and look
great doing it.
We both have full time jobs and let’s face it working for someone else sucks,
so by day we work our daily gigs and at night we hit the streets in jeans and
a premium hooded sweatshirt as seen on this site hocking t-shirts, hats and
hoodies. This has been so much fun and the best idea yet came on another
steak dinner night, yes as you can tell we like to eat and brainstorm so we
decided why not let others brainstorm as well and we’ll give them a taste as
well. “Forget about it” so now some of our customers also designers in our
company who are spreading the word on social media and on the streets of
After 2 years of Brainstorming and eating steaks we are finally proud to
offer you an alternative to other sports apparel sites, we got the “Dirt” on
Boston sports history. Although we don’t offer licensed sports apparel now,
we can say without question that our products are much more inspiring. We
pride ourselves on creating fun, quality apparel and designs that not only
speak to Boston Sports fans local but all over the world.
Our Mission is to start creating merchandise that have designs
you can’t purchase at the local pro-shop. Create a brand that is based on
what the fans want to say to their friends and their sports rivals. Make
apparel that you had to have, couldn’t get anywhere else and everyone talked
We have helped Boston fans world-wide literally wear their emotions on their
tees, creating original apparel and merchandise that lets you represent your
city and look great doing it.